DIGITAL PRODUCT PASSPORT
The Digital Product Passport supports the new EU regulations on Ecodesign for Sustainable Products (ESPR) including the “EU Digital Product Passport”. Under the new regulation, the DPP must ensure that all actors along the value chain, including consumers, economic operators and national authorities, can access product information relevant to them, as well as include the necessary data attributes to enable the tracking of all substances of concern throughout the life cycle of the product.
DPP will also improve traceability of products along the value chain and facilitate the verification of product compliance by national authorities.
Digitally Signed I In-depth Information I Verified Data
EXTERNAL AND INTERNAL BENEFITS
In each of the following areas, the Digital Product Passport introduces a level of efficiency, transparency, and accountability that can transform how companies manage their products, interact with stakeholders, and comply withregulatory standards, all while contributing positively to societal and environmental goals.
BRANDING AND MARKETING
This feature enriches the product’s story and appeal by providing detailed narratives, attractive images, and engaging videos. It helps in establishing a strong brand identity and emotional connection with the consumer, enhancing marketing efforts.
VERIFIED PRODUCT DETAILS
A unique id and QR-code gives access to a wealth of information such as origin, ingredients, journey through the supply chain and sustainability practices. This plays a crucial role in combating counterfeit products. Consumers can verify the authenticity to ensure they receive genuine products.
PROVABLE DATA
Digitally signed data from verified sources on the blockchain ensures data is provable, with creators held legally accountable. This solidifies data integrity, enables transparent traceability, and upholds the authenticity and legal liability for information entered.
DIRECT FEEDBACK
Creates a direct communication channel for customers to share feedback about their product experiences. This feedback is crucial for businesses to gain insights into consumer preferences and improve their products and services accordingly.
LOYALTY CERTIFICATES
Allows customers to buy loyalty certificates, directly supporting the people involved in the production of the product or contributing to charitable causes. This feature builds a sense of community and goodwill and strengthens customer loyalty to the brand.
CIRCULAR ECONOMY
Encourages eco-friendly responsible behavior by offering incentives for returning packaging materials. This not only promotes recycling but also aligns the brand with sustainability goals and the principles of a circular economy.
TARGETED PRODUCT RECALL
Facilitates rapid identification and tracking of products in the event of a recall, minimizing risk to consumers and reputational damage. The passport’s detailed product history allows for targeted recalls, ensuring only affected products are withdrawn.
DATA SHARING
Offers access to critical data sharing across the supply chain, enabling faster, more informed decision-making. Detailed product data helps in responding quickly to market demands, inventory needs and operational changes.
COMPLIANCE
Ensures compliance with the new ESPR and DPP regulations by enhancing product traceability, providing accessible and comprehensive product information, and facilitating environmental impact reporting, all of which are key aspects of these regulations.
AUDITABILITY
E2E Traceability plays a pivotal role in enhancing the auditability of the mineral supply chain. By providing a secure, transparent, and comprehensive data repository, it enables auditors to effectively verify compliance, assess ethical practices, and ensure responsible sourcing throughout the supply chain.
SOCIAL IMPACT
Demonstrates commitment to social responsibility and responsible products. This transparency supports corporate social responsibility initiatives and aligns with consumer expectations for socially conscious brands.
QUALITY CONTROL
The Digital Product Passport plays a crucial role in quality control. It allows for better collaboration across the supply chain and helps companies to quickly identify and rectify any quality issues, ensuring ambitious standards are consistently met.
FUNCTIONALITIES
BRANDED CONTENT
Producers can provide specific curated brand information about the history of the product and producer, images and videos about the production methods. Producers will be able to strengthen their brand loyalty.
PRODUCT CONTENT
The Product DNA function displays all ingredients and parts in a graphical tree diagram allowing the user to browse through each part and get detailed information about every single part or ingredient.
TRACEABILITY
The Track and Trace function displays the specific product and its parts’ journey from production to the moment of scanning on a map, allowing the user to see the whole journey of the product provenance.
DATA GRAPHS
The Data function displays important data as easily comprehensible graphs, such as the products temperature during transport, the total energy and water consumption as well as for example historical CO2 emission.
