What was supposed to be ‘snapper’ turned out to be a different species within the same family. In Germany, shark filets were being substituted by cheaper and unpopular varieties. They even found substitutes from endangered species, which in turn is ‘hacking’ the diversity of the already vulnerable ecosystem with both known and unknown consequences.
A study done in 2018 in the UK showed that almost 70 % of the samples sold as snapper, was indeed not snapper. The study revealed that fish which was labeled as snapper were in fact 38 different species. And in Singapore some prawn turned out to contain pork, without a trace of … prawn.
“Between 8m and 14m tonnes of fish are caught illegally every year.” Rachid Sumaila – Institute for the Oceans and Fisheries at the University of British Columbia
The most obvious reason fish fraud and laundering is still happening is the drive to maximize profit margins, by extensively replacing expensive seafood with cheaper ones.
Can we – as a conscious consumer – still agree to this?
The answer is no, the solution is accurate and instant Visibility … from the moment the fish eggs are hatched and handled at the fish farm, or in the case of wild fish when it is caught and handled on the boats, transported, processed, distributed to retailers, fish markets and supermarkets, and finally to us, the consumer.